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 Online Marketing or Internet marketing in today's fast paced world is one of the most effective and best value for money forms of advertising exposure for a business to find new clients & tell the world about their products and services.
Search Engine Optimisation
Search Engine Optimisation or SEO is all about getting seen by search engines and ranking high in search results for customers, so they notice your website, click and hopefully convert to sales.
SEO is very in depth and requires consistently monitoring search engines algorithm changes and knowing what to put where.
It is more than just putting in some Meta tags or using your keywords as many times as you can.
5 Useful tips for Search Engine Optimisation
1.Build a Quality Website.
Build a website that your clients will like to use. It has to be customer friendly.
Ask existing clients what they think of your website, If they don't like it chances are others may not either and potentially will click out in frustration & not convert to a sale. Research this thoroughly.
2.Make your website simple to navigate
Your website should be easy to use. You shouldn't need directions like "click on banner at the top" etc. Create simple menu structures with basic wording.
3.Information within 3 clicks
Potential customers should be able to find what they are looking for within 3 clicks into your website. People want to find what they want as fast as possible and don't want to waste their time scrolling though pages of content to get there. If this occurs, there is a good chance that they will click out and move on to your competitors site.
4.Quality Content
You should try and include as much quality information per page as possible. As a general rule, you should include at least 250 words per page of relevent information to what your client is searching for.
5.Page load speed
All pages of your website should load within seconds, Who enjoys waiting for websites to load?
If your customer can't find what they are looking for in under 30 seconds, they click out and visit a competitors website. Time waiting for pages to load is valuable.
Search Engine Optimisation
Now that you have built a quality site, it's time to keep it up in the search engines.
You can do it yourself, There is lots of information on the internet about SEO. Alternatively, you can employ a reputable SEO company to manage your online marketing and keep your site within reach of your customers.
Search Engine Marketing
You have just built a quality site that you and your customers are proud to use.
Now it's time to drive more traffic into your website.
Pay Per Click Advertising
Pay per click advertising or PPC is increasingly popular for business today, as it is a great solution to get your business on the front page of a search engine by potential clients who are actually searching for you and your products / services. It is not uncommon for your website traffic to quadruple with PPC advertising.
Google Advertising
At Netpresence Australia, We believe that Google Adwords advertising is the best form of PPC advertising, as around 92% of internet users start with Google to search for products and services.
It is always best to advertise where your potential customers are looking.
Click here to view more about Netpresence eClicks (Managed Google Advertising)
Monitoring & Analytical Data
Do you know where your customers are coming from? Most website owners don't.
This is key data, to help
"Optimise your keywords
"Optimise your PPC advertising
"Geographically target your customers
"Build your website based on what computers your customers use
"etc
Netpresence Australia uses some of the most advanced analytical software available with your own individual client login for your website data.
For further information, please contact us.
Please keep in mind that all of the above just touches the surface on Online Marketing.
Feel free to contact myself or any of the Netpresence team for further information on Online / Internet marketing solutions for your business.
Thanks for reading,
Sam Hussain
Netpresence Australia
Ph: 1300 131 906
samh@netpresence.com.au
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